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See the Reynolds Journalism Institute (RJI) Innovation Week web site for more information, the detailed daily schedules and free online registration. All events are held at the Reynolds Journalism Institute on the MU Campus and are free and open to the public. Events will be streamed live from the RJI Innovation Week web site.
RJI Innovation Week Web Site: http://rjionline.org/events/innovation-week

Monday, April 23

9:00–10:45 a.m.: Social Media and Newsgathering with Google+ Hangouts - KOMU's Sarah Hill, Jen Reeves and Amy Wood lead a discussion with interactive newscasters and consultants from BBC and TV stations in Phoenix, Los Angeles, Sacramento and Reno using social networks. (Fred W. Smith Forum Room, RJI)
11:00–11:45 a.m.: Enhancing audience engagement at WILL/Illinois Public Media - RJI Print and Graphics Editor Reuben Stern will explore how RJI has helped Illinois Public Media move forward with multi-platform programming and with building an innovative website to engage the audience in addressing community needs. (Fred W. Smith Forum, RJI)
11:45–12:30 p.m.: Emerging Networks Project - Janet Coats, co-founder of consultancy company Coats2Coats and project partner Ryanne Dolan will discuss findings from their latest social media initiative, the Emerging Networks Project. They will explore the value of using individual networks that organize around a particular topic or problem and provide learning circles for journalists. (Fred W. Smith Forum Room, RJI)
1:45–3:00 p.m.: LIVE "Intersection" broadcast - Take part in a special interactive discussion across multiple media platforms. RJI Print and Graphics Editor Reuben Stern hosts a conversation about civic engagement. (Fred W. Smith Forum, RJI)
3:15–4:30 p.m.: What "news as a conversation" actually looks like - How are newsrooms going after the kinds of community interactions they most value? (Fred W. Smith Forum Room, RJI)

Tuesday, April 24

9:00–10:45 a.m.: Conversation: Is the culture of legacy news organizations hampering progress in key new digital areas? If so, what can be done about it? Former Reynolds Fellow Mike Fancher will moderate this discussion with insights from Mark Jurkowitz of the Pew Research Center's Project for Excellence in Journalism (PEJ). (Fred W. Smith Forum Room, RJI)
11:00–11:30 p.m.: How the proliferation of mobile devices is affecting news consumption - Jim Spencer, president & founder of multi-source Newsy, will expand upon recent Pew Research to illuminate industry adaptation to news for multiple platforms. (Fred W. Smith Forum Room, RJI)
11:30–noon: How the mobile space is changing communication - Cinnamon Melchor, user experience director of AKQA, will discuss her work with client Delta and how she helped them make the digital transformation with their mobile app. (Fred W. Smith Forum, RJI)

Wednesday, April 25

9:00–9:30 a.m.: RJI Student Competition client presentations - Beth Polish, Senior Vice-President, Hearst Corporate Innovation and RJI Futures Lab Director Mike McKean will announce the winners of the 5th annual competition where teams of journalism, business and computer science students develop technology solutions to real world media challenges. (Fred W. Smith Forum Room, RJI)
9:45–10:10 a.m.: Magazine Tablet Apps - Prof. Rhonda Prast and her students will present iPad apps they've produced for area publishers, including Vox 5, The Missouri Review and Mizzou Magazine using Bonnier's Mag+ content management system. RJI provides financial support for the magazine app project. (Fred W. Smith Forum Room, RJI)
10:10–10:35 a.m.: Mobile Reporting - Students from four separate journalism courses have been reporting stories with mobile phones, software and accessories to extend the work of 2011 RJI Fellow Will Sullivan. You'll see examples of their work and hear their reflections on best practices for mobile journalism. (Fred W. Smith Forum, RJI)
10:35–11:00 a.m.: Innovative Mobile Phone Apps - Computer science and journalism students will share two of the iOS and Android apps they've developed this semester in an RJI-supported mobile development class. The first app supports a new business directory and couponing service of the Columbia Daily Tribune. The second provides real-time data analysis for cattle farmers and ranchers who lose millions of dollars each year to heat stress on their animals. (Fred W. Smith Forum, RJI)
11:00–11:20 a.m.: Surprise presentation from senior IT students - Last year, IT capstone students built an underwater robot! Come see what amazing project they have in store for RJI Innovation Week 2012! (Fred W. Smith Forum, RJI)
11:20–11:40 a.m.: Project 573 - Students from each journalism specialty discuss their year-long online reporting project about mental health in Mid-Missouri and what they learned about multimedia journalism. (Fred W. Smith Forum, RJI)
11:40–noon: Massive Scale Online Conversations - A team of convergence capstone students is designing the user interface for a system that can manage massive amounts of website commenting in real time. RJI is working with MU computer scientist Ryanne Dolan to test his new tool. It allows users to highlight and track comments and helps newsroom managers monitor trending and engaging topics. (Fred W. Smith Forum, RJI)
noon–1:00 p.m.: Brownbag Lunch: Local market research methods to find the right bundling and pricing for your multi-platform news - Murali Mantrala, Robert J. Trulaske College of Business (Palmer Room 100A – First Floor of the Reynolds Journalism Institute)
1:00–2:00 p.m.: Brownbag Lunch: News product and advertiser segmentation: Matching local businesses to the most appropriate news products to improve results for both - RJI's Esther Thorson and Elina Tang (Palmer Room, 100A Reynolds Journalism Institute)
2:00–3:00 p.m.: Brownbag Lunch: RJI’s Roger Fidler updates and reports on the new tablet survey (Palmer Room, 100A Reynolds Journalism Institute)

Thursday, April 26

9:00–9:30 a.m.: The latest innovations in digital classifieds - Global updates from Jim Townsend of Classified Intelligence Report (Fred W. Smith Forum Room, RJI)
9:30–10:15 a.m.: adFreeq: Testing an idea, launching a business - Peter Meng will share the experiences, research and final results of his entrepreneurial adFreeq project and product. (Fred W. Smith Forum Room)
10:30–noon: Is there a secret to finding a market fit for a product or service? Nationally known gadget guru Greg Harper and J-School alum Mike Wheeler will do a show and tell connecting the best and worst of yesterday's devices and gadgets with the latest new tech toys hitting the marketplace. See and discuss what could disrupt how we tell stories, how consumers might buy things at retail, and discover their media content. (Fred W. Smith Forum Room, RJI)
noon–1:30 p.m.: Lunch: Presentation of digital storytelling competition winners from Collaboration, Leadership and Innovation for Missouri Business (CLIMB), and overview of the Tech Farm League initiative that identifies and connects young programmers that can empower future innovation at RJI and the mid Missouri community. (Palmer Room, 100A Reynolds Journalism Institute)
1:30–2:00 p.m.: How to hire and retain the YAYA generation - Former Reynolds Fellow Stephanie Padgett (Fred W. Smith Forum Room, RJIl)
2:15–3:30 p.m.: Designing online news for the brain - Research from RJI Fellow Paul Bolls and doctoral student Heather Schoenberger suggests how website design can improve reader understanding (news) and retention (advertising) by engaging natural brain processes. The Tulsa World's Chris Heckerson will share real-world insights from designing pages using Bolls' theories. Indiana University's Betsi Grabe will provide additional insights. (Fred W. Smith Forum Room, RJI)
3:45–4:30 p.m.: Optimize your analytics - RJI Advertising Editor Brad Best and student team will share insights from new strategies at the St. Louis Post-Dispatch. (Fred W. Smith Forum Room, RJI)
4:30–5:00 p.m.: Adaptable App development using HTML5 - Columbia Daily Tribune's Andy Waters discusses their newest iPad app launched using this new, adaptable technology. (Fred W. Smith Forum Room, RJI)
5:00-6:00 p.m.: Welcome Reception for RJI's New Executive Director (Palmer Room, 100A Reynolds Journalism Institute)

Friday, April 27

8:45–9:15 a.m.: Rural broadband research - Esther Thorson (Fred W. Smith Forum Room, RJI)
9:15–12:30 p.m.: Client presentations - broadband reach research, business and marketing plans for media operations (Fred W. Smith Forum Room, RJI)
Five teams of students, each supervised by a faculty member, has spent the semester working on a variety of problems facing today's journalism world. Like so many issues in media, the issues are complicated. A series of lectures, site visits and a good working relationship with our entrepreneurs has produced some surprising recommendations. The students, the entrepreneurs and faculty will present their findings at the annual Center for the Digital Globe symposium on Friday, April 27, in the Fred W. Smith forum at the Reynolds Journalism Institute. The presentations will be graded by a panel of judges from around the country. The course was envisioned by Randall Smith, the first Donald W. Reynolds Chair in Business Journalism, and Ton Stam, the Leggett & Platt Distinguished Professor of MIS. The course is co-taught in the business and journalism schools, and students from each of the disciplines are on the teams. In addition, a distinguished group of journalism/business professors is mentoring each team and teaching segments of the course. See the RJI events web page for details on their challenges: Associated Press, Community Publishers, Missouri Business Insider, Clear Health Costs, Harvest Media
2:30–3:45 p.m.: Gerald M. Boyd Lecture Series: The media, politics and the economy: Are the industry's shrinking resources distracted by campaign posturing at the expense of addressing the fundamental issues facing America? Orlando Sentinel Editor Mark Russell will moderate a panel discussion with Major Garrett, White House correspondent for National Journal; Jake Wagman, political reporter for the St. Louis Post-Dispatch; Darrel Rowland, public affairs editor of the Columbus (OH) Dispatch; and Rochelle Riley, a columnist at the Detroit Free Press. (Palmer Room 100A, Reynolds Journalism Institute)

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