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The week’s discussions included new opportunities in social media for news and advertising, application development and digital design to improve how users engage, and understanding and retaining information. Insights were shared on segmenting advertisers and media products and readers to better serve readers and advertisers. Research was shared on modeling bundling pricing for news delivery on various platforms, news usage on tablets, updates on paid content initiatives, broadband reach into rural areas and business and marketing plans for several media operations. At the end of the week, Orlando (FL) Sentinel Editor Mark Russell moderated an election year discussion with input from Major Garrett (the National Journal), Jake Wagman (political reporter for the St. Louis Post-Dispatch) and Darrel Rowland (public affairs editor of the Columbia (OH) Dispatch).

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