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CDiG COURSES   Source: MU Catalogs (Course Listings Link)


 

Management 8100, Exploring the Digital Globe

Journalism 8052, Case Studies in the Digital Globe

COURSES TAUGHT BY CDiG FACULTY

Graduate
ACCTCY 8428 Data Warehousing and Data Mining
JOURN 7262 Interactive Advertising
JOURN 7430 Computer Assisted Reporting
JOURN 7566 Electronic Photojournalism
JOURN 7700 Online Journalism
JOURN 7804 Convergence Reporting
JOURN 7806 Convergence Editing and Producing
JOURN 7974 Advanced Internet Applications for Radio/TV News
LAW 5455 Copyright Law
LAW 5495 Cyberspace Law and Cyberlawyering
LAW 5500 Digital Divide: Race, Class, Education and Technology
LAW 5535 Electronic Commerce
LAW 5640 Intellectual Property (Introductory Survey)
LAW 5820 Patent Law and Policy
LAW 5900 Software Law
LAW 5920 Trademark Law
MANGMT 8440 Topics in Electronic Commerce
MANGMT 7410 Management Information Systems
MANGMT 8420 Decision Support Systems
MRKTNG 8650 Digital Marketing
TAM 7100 E-Commerce
TAM 7120 E-Commerce Applications
TAM 7130 Supply Chain Management
TAM 7140 Web Based Market Research
# Varies Problems/Readings/Topics (Grad Level) (See CDiG faculty advisor for appropriate course number and prerequisites.)
 
Undergraduate
MRKTNG 4650 E-Marketing

Graduate Courses

ACCTCY 8428: Data Warehousing and Data Mining
Professor: Antonie Stam

Enterprise-wide view of data and transaction processing. Concepts and techniques of data warehousing and data mining of business-critical data.
Prererequisite: ACCTCY 3328 or departmental consent. Back to top of page.

JOURN 7262: Interactive Advertising

Course covers every step from integrating Internet efforts into the overall business plan to building a website that works. Designed for those with an interest in interactive advertising.
Prerequisite: JOURN 4200 and 4226; graduate standing. Graded on A/F basis only. Back to top of page.

JOURN 7430: Computer-Assisted Reporting

How to negotiate for, transfer and process electronic information; the unique opportunities computers provide for analyzing information.
Prerequisite: graduate standing. Back to top of page.

JOURN 7566: Electronic Photojournalism

Digital photography as a medium, including legal, ethical, editing and professional aspects.
Prerequisite: graduate standing and JOURN 4550/7550 or 4556/7556 and instructor's consent. Back to top of page.

JOURN 7700: Online Journalism

Examination of the emerging forms of information delivery by computer and related convergence of print and broadcast media. Students gain practical experience in the production of an electronic information delivery product.
Prerequisites: graduate standing and JOURN 0900, 2100, 4400/7400, 4450/7450, 4560/7560, 4108/7108 or instructor's consent. Back to top of page.

JOURN 7804: Convergence Reporting

Practice and theory of reporting for converged media. Students produce multimedia reports for traditional and converged media operations.
Prerequisites: JOURN 4800/7800 and 4802/7802; graduate standing required and instructor's consent. Graded on A/F basis only. Back to top of page.

JOURN 7806: Convergence Editing and Producing

Practice and theory of editing and producing material for publication or broadcast in a converged environment. Students produce media for multiple outlets.
Prerequisite: JOURN 4804/7804; graduate standing required and instructor's consent. Graded on A/F basis only. Back to top of page.

JOURN 7974: Advanced Internet Applications for Radio/TV News

Integration of advanced Internet research and publishing skills with production and management of the KOMU-TV/KBIA Radio World Wide Web news service.
Prerequisite: graduate standing and JOURN 4309/7306. Back to top of page.

LAW 5455: Copyright Law

Description pending. Back to top of page.

LAW 5495: Cyberspace Law and Cyberlawyering

This course explores cutting edge cyberspace law issues, especially as they relate to intellectual property. We will explore such issues as jurisdiction over the Internet, privacy, piracy, cyber-squatting, e-commerce, net culture, and identity theft. We will explore the controversies of online music and online copying. We will also explore an attorneys' obligations to be (or not to be) on the Information Superhighway (as lawyers, consultants, and advertisers) and pitfalls to attorneys investing in high tech clients' business in lieu of traditional fees. In lieu of a final exam, a substantial research paper and presentation of the paper is required. There are no prerequisites and a technical background is not required. Back to top of page.

LAW 5500: Digital Divide: Race, Class, Education and Technology

This course will focus primarily on racial educational choices: Choices made on who will be educated, how they will be educated, who will be provided technology, and how education will be funded. Back to top of page.

LAW 5535: Electronic Commerce
Professor Dennis Crouch

This course will focus on preparing to advise the e-commerce business client. It is an advanced coursed which will consider the application of concepts learned from a variety of classes to the issues or problems presented by the typical e-commerce client. Emphasis in the lecture will be on counseling the client: recognizing legal issues, prioritizing needs, and offering counseling to the client. While there are no prerequisites, students who have or are taking at least one course studying business organizations or the Uniform Commercial Code will have an advantage. No specific level of technological knowledge or expertise will be assumed. By the end of the semester, however, students should be comfortable accessing the Internet and using online resources for research. Since this is a seminar course, students will be expected to prepare a research paper. A schedule for selection of topics, preparation of a preliminary outlines, first and final drafts will be settled early in the semester. In addition, each student, in collaboration with one or two other students, will be expected to lead a classroom discussion related to the subject matter of the research paper.
Subject matter will include: (1) an introduction to the Internet and relevant technologies; (2) sales and licensing of products; (3) marketing, advertising and data-mining, including privacy issues; (4) payment methods online; (5) encryption and security issues; (6) jurisdiction over online actors; (7) law reform, domestic and international, and consumer protection; and (9) business strategies and planning- structure, capitalization and financing. In each case, in addition to an introduction to the legal theories, hypothetical transactions will be reviewed in order to identify the nature of the transaction, the concerns of the client, the legal issues presented and the advice, which might be offered. Back to top of page.

LAW 5640: Intellectual Property (Introductory Survey)

This course is a survey of:
A. Trademarks- common law and statutory protection under federal and state law, use in commerce, distinctiveness, types of marks, formalities, exclusive rights, concurrent use preemption; unfair competition; dilution; right of publicity.
B. Copyrights- common law and federal statutory protection, copyrightable subject matter; originality, formalities, exclusive rights, fair use, infringement, preemption.
C. Licensing- trade secrets. Protection of industrial design and computer hardware and software issues.
In years when a specialty course is offered, the matter covered in that course will not be included in this course. Back to top of page.

LAW 5820: Patent Law and Policy
Professor Dennis Crouch

Patent Law covers patentable subject matter, claims, sufficiency of disclosure, patent prosecution, interferences and reissue, infringement remedies, licensing and global patent problems in addition to other issues. Back to top of page.

LAW 5900: Software Law

This course attempts to provide students with the tools needed to give solid advice to high tech clients in order to avoid litigation or to better prepare for litigation. Consequently, Software Law will examine, among other topics, a company's ability to protect computer programs, software, and related products ("Software") through Patents, Copyrights, Trademark/Trade Dress, Design Patents and Trade Secrets. We may also review software licensing. A portion of the lecture period may include some technological training on the Internet, computer-based research services, and other research tools specifically for Patents, Copyrights, and Trademarks. To provide students with a practical way of applying the abstract law, up to four written projects, reviewing a client's intellectual property software-related problems, will be required. Students may also have the opportunity to engage in client interviewing and counseling in order to complete some of the above mentioned projects. In lieu of a final exam, the above written projects will be due at the end of the semester. There are no prerequisites and a technical background is not required. Back to top of page.

LAW 5920: Trademark Law

Nature of trademark law; common law and statutory trademarks and trade names; Lanham Act of 1946; distinctiveness; types of marks; qualification of marks for registration (use in commerce, intent-to-use certification, secondary meaning, abandonment); registration procedures; exclusive rights of trademark owner; scope of protection; concurrent use; infringement (including "gray market" use); international protection; remedies; state trademark acts; related common law doctrines; trademark usage on the Internet; domain name issues. Back to top of page.

MANGMT 8440: Topics in Electronic Commerce
Professor: Antonie Stam

Fundamental principles of the technical and managerial aspects of business telecommunications. Basic concepts of telecommunication technology, TCP/IP architecture, LAN, WAN ZoS, client/server, security, wireless, issues related to the operational and strategic use of the technology, networked applications, and new developments in the area.
Prerequisites: MNGMNT 7410 and one other MIS course; graduate standing; departmental consent. Back to top of page.

MANGMT 7410: Management Information Systems
Professor: Antonie Stam

A managerially-oriented, case-based introduction to information systems.
Emphasizes how information systems technology can aid managers in improving organizational performance, group work, and personal productivity, thus providing competitive advantage.
Prerequisite: graduate standing. Back to top of page.

MANGMT 8420:Decision Support Systems
Professor: Antonie Stam

The theory, methodology and implementation of Decision Support Systems (DSS). Topics include the DSS concept, applications, organizational issues, hardware and software technology, developmental methodology, data-model-user relationships, user interfaces, implementation strategies, and evaluation procedures. Includes hands-on building of a DSS. Prerequisite: graduate standing. Back to top of page.

MRKTNG 8650: Digital Marketing

The use of the Internet and other electronic channels as marketing tools. Emphasis on integration of digital interactions and communication into the overall marketing strategy. Prerequisites: MBA Program consent required and MRKTG 7460. Back to top of page.

TAM 7100: E-Commerce

An overview of the development, present status, barriers, and future e-commerce from a managerial point of view.
Prerequisite: graduate standing. Back to top of page.

TAM 7120: Ecommerce Applications

Integration of theory, design, management, and application processes used in Electronic Commerce.
Prerequisite: TAM 7100. Back to top of page.

TAM 7130: Supply Chain Management

This course examines how the supply chain management can be used to gain a competitive advantage in the softgoods industry.
Prerequisite: TAM 3110 and graduate standing. Back to top of page.

TAM 7140: Web-Based Market Research

This project-oriented course will focus on principles of marketing research applicable to textile/apparel online environments. Students will learn how to develop, utilize, and analyze web-based research.
Prerequisites: 3 hours of statistics and junior standing. Back to top of page.

# Varies: Problems/Readings/Topics (Grad Level)

Problems, readings and/or topics course at the graduate level. Course number varies by department. See your CDiG faculty advisor for the appropriate course number and prerequisites. Back to top of page.

Undergraduate Courses

MRKTNG 4650: E-Marketing

Strategic and managerial challenges and issues related to use of the Internet and other electronic channels as marketing tools.
Prerequisite: MRKTG 3000 and junior standing. Back to top of page.

 

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